Melbourne, Australia — Est. 2024

TACK
GROUP

An independent record label dedicated to artists who make music that matters.

Discover the roster →
Tamara Shamini Secret Letters Trial + Error Keith Gerard TACK Group tack.au Tamara Shamini Secret Letters Trial + Error Keith Gerard TACK Group tack.au

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BELIEF

4Artists
AUBased
INDIndependent
Genres

TACK Group is an independent Australian record label committed to signing artists with genuine creative vision — regardless of genre, format, or convention.

We invest deeply in every act on our roster, from songwriting and production through to release strategy and long-term career development.

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THE ARTISTS

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TAMARA SHAMINI

Singer-Songwriter

SECRET LETTERS

Country

TRIAL + ERROR

Dance Pop

KEITH GERARD

Producer

OUR
ARTISTS

01
Singer-Songwriter

TAMARA
SHAMINI

Internationally award-winning singer, songwriter, and model based in Melbourne. With worldwide radio airplay, over 3 million YouTube views, and a 2016 VIMA Award for Best Dance Track, Tamara Shamini is one of Australia's most accomplished independent artists.

Tamara Shamini
02
Country

SECRET
LETTERS

A collaborative country project bringing together independent talent from around the world. Debut single "She Chose You" earned airplay on over 70 Australian stations, charting on Today's Country 94.9 and syndicated nationally.

Secret Letters
03
Dance Pop

TRIAL +
ERROR

The production team of Tamara Shamini and Keith Gerard, stepping outside their own catalogues to write and produce together — radio-ready pop, built through trial, error, and everything learned in between.

Trial + Error
04
Producer

KEITH
GERARD

Sleek, late-night R&B with a pop pulse — cinematic production and lyrics caught between confession and seduction. One half of Trial + Error, with a solo catalogue all his own.

Keith Gerard

Singer-Songwriter

TAMARA
SHAMINI

"Music is a great form of therapy — I want to give people a warm and fuzzy feeling inside around the world."

Tamara Shamini

BIOGRAPHY

Tamara Shamini is an internationally award-winning singer, songwriter, and model based in Melbourne, Australia. With a voice that moves effortlessly across pop, R&B, dance, ballads, and country, her music defies easy categorisation — and that's precisely the point. Every song carries a story, a meaning, a real emotion drawn from life and from the people around her.

Her profile as a recording artist spans continents. Radio airplay across Australia, Asia, Europe, and North and South America has cemented her reputation as a genuinely global artist, while TV, radio, and press features in Malaysia, Sri Lanka, England, and Australia reflect a fanbase that crosses cultures. She has accumulated over 3 million views on YouTube and more than 328,000 followers on Facebook.

In 2016, Tamara took home the Silver Award for Best Dance Track at the VIMA Awards (South East Asian Regional Independent Music Awards) for When You Turn Me On — recognition that confirmed her standing as one of the most accomplished independent dance music artists in the Asia-Pacific region. Her 2021 single Exclusive and 2020 album Sounds Underground continued to build her international following, while her 2025 album Masala Princess marks her most ambitious release to date.

Managed by TACK Group, Tamara continues to evolve her sound and reach — a rare artist equally at home in the studio, on stage, and in front of a camera.

RELEASES

Masala Princess
Masala Princess (Album)
2025 · 13 tracks
Emotions EP
Emotions (EP)
2025 · TACK Group
Lose Control
Lose Control (Single)
2025 · TACK Group
A Letter to Ame
A Letter to Ame (Single)
2024 · TACK Group
I'm Too Good for You
I'm Too Good for You (Single)
2024 · TACK Group
I'm Missing You
I'm Missing You (Single)
2024 · TACK Group
Crazy
Crazy (Single)
2024 · TACK Group
Tak Tau
Tak Tau (Single)
2024 · TACK Group
Exclusive
Exclusive (Single)
2021 · TACK Group
Sounds Underground
Sounds Underground (Album)
2020 · TACK Group

Country

SECRET
LETTERS

"Radio-friendly country, written from the heart — performed by the best independent talent from around the world."

BIOGRAPHY

Secret Letters is a collaborative country music project with a simple but ambitious mission: to create radio-ready country tracks by bringing together the best independent talent from around the world — artists and producers who often work well outside their usual genres.

Created by Keith Don and managed by TACK Group, Secret Letters made its debut in December 2020 with the single "She Chose You" — a heartfelt country ballad written from the perspective of the other man, in love with a woman trapped in a loveless marriage. The song earned airplay on more than 70 Australian radio stations, spending six weeks on the Most Requested Songs chart on the Australian Country Songwriters Show (Today's Country 94.9, Central Coast NSW), peaking at #3 for two consecutive weeks and syndicated nationally. International airplay followed across the USA, UK, Canada, Italy, France, Germany, the Netherlands, Norway, Denmark, Slovenia, and Belgium.

With collaborators currently active across Australia, the US, and the UK, Secret Letters continues to develop new material — country music that crosses borders and genre lines, built on strong songwriting and world-class performance.

RELEASES

Your Man
Your Man (Single)
2025 · TACK Group
She Chose You
She Chose You (Single)
2020 · TACK Group

Dance Pop

TRIAL +
ERROR

"We hope to make a difference in people's lives, speaking through our music from the heart."

BIOGRAPHY

Trial + Error isn't a solo act — it's the dynamic music production team of Tamara Shamini and Keith Gerard (KG), two TACK Group solo artists who step outside their own catalogues to push creative boundaries together. Their collaborative approach combines technical expertise with artistic innovation, producing demos and tracks for artists worldwide as well as their own releases.

Between them, Tamara and Keith bring more than 30 years of combined industry experience, with commercial radio hits on international stations including Hitz FM and Lite FM Malaysia. Before joining forces as Trial + Error at the start of 2025, each had built successful solo careers — releasing albums and singles internationally and working alongside some of the finest musicians in the business.

True to its name, the project treats every session as an experiment: sounds are broken apart and rebuilt, ideas pushed to extremes before being dialled back, grooves discovered rather than designed. It's pop music made the way it sounds — through trial, through error, and through everything learned in between, with the aim of giving something back to the fans who inspire it.

That process shaped Just Be You, Trial + Error's debut album for TACK Group — 14 tracks distilled from a run of 2026 singles into a single, cohesive statement: a genuine attempt to map what happens when you stop trying to make the music you planned and start listening to what it wants to become.

RELEASES

Just Be You
Just Be You (Album)
2026 · TACK Group
I Make The Guys Go
I Make The Guys Go (Single)
2026 · TACK Group
Stomp
Stomp (Single)
2026 · TACK Group
Overzealous
Overzealous (Single)
2026 · TACK Group
Wrong About You
Wrong About You (Single)
2026 · TACK Group
Fairy Tale
Fairy Tale (Single)
2026 · TACK Group
Kinder
Kinder (Single)
2026 · TACK Group
Grammy
Grammy (Single)
2026 · TACK Group
Rebel
Rebel (Single)
2026 · TACK Group
First Kiss
First Kiss (Single)
2026 · TACK Group
Crazy Bout You
Crazy Bout You (Single)
2026 · TACK Group
Not Into You
Not Into You (Single)
2026 · TACK Group

Producer

KEITH
GERARD

"If it doesn't give me a feeling, it doesn't leave the studio."

BIOGRAPHY

Keith Gerard — KG to most — is a Melbourne-based songwriter, music producer, and creative director with a reputation for genuine versatility and a deep commitment to the craft. His work spans soul, alt-R&B, electronic, indie pop, country, and singer-songwriter — reflecting a restless musical curiosity and a rare ability to move between genres without losing intent or authenticity.

With a collaborative reach that extends well beyond Australia, Gerard has built a working practice on relationship and trust as much as technical execution. That international perspective shapes both his production sensibility and his approach to the artists he works with — understanding the cultural and commercial contexts in which music lands, and helping bring the best version of a creative vision to life.

As an artist in his own right, Gerard's solo catalogue leans into sleek, late-night R&B with a pop pulse — cinematic production, sung-spoken hooks, and lyrics that sit somewhere between confession and seduction, with commercial radio hits on international stations including Hitz FM and Lite FM Malaysia. In 2025 he teamed up with Tamara Shamini to form Trial + Error, TACK Group's in-house production duo — a collaboration that runs alongside his solo work, not instead of it.

His 2026 run — Desi Baby, Masala Girl, I Shouldn't, Body Count, Assassin, Girl No More, and Glasses — moves between sultry mid-tempo grooves and widescreen pop choruses, with flashes of Bollywood-inflected colour bleeding into the production on tracks like Masala Girl and Desi Baby. Different tempos, same throughline: turn a private feeling into something that fills a room.

RELEASES

Glasses
Glasses (Single)
2026 · TACK Group
Girl No More
Girl No More (Single)
2026 · TACK Group
Assassin
Assassin (Single)
2026 · TACK Group
Body Count
Body Count (Single)
2026 · TACK Group
I Shouldn't
I Shouldn't (Single)
2026 · TACK Group
Masala Girl
Masala Girl (Single)
2026 · TACK Group
Desi Baby
Desi Baby (Single)
2026 · TACK Group

ABOUT
TACK
GROUP

TACK Group is an independent Australian record label founded on a simple conviction: that the best music comes from artists who are given the space, support, and time to do their best work.

Based in Melbourne, we work across genre boundaries — because creativity doesn't recognise them. Our roster spans soul and alt-R&B, indie pop, electronic music, and singer-songwriter — united not by sound but by a shared commitment to authenticity and craft.

We're a small label by design. Every artist on our roster has our full attention. We don't sign to fill a catalogue — we sign because we believe in the work and the person making it.

Our approach to artist development is long-term. We invest in songwriting, production, live performance, and strategic release planning — and we measure success not by first-week numbers but by whether we're helping build careers that matter and last.

TACK Group is distributed nationally and internationally through partnerships with leading digital distribution platforms, ensuring our artists' music reaches audiences wherever they are.

General Enquiries
Artist Bookings
Press & Media
A&R / Demo Submissions
Location Melbourne, Victoria, Australia
Website tack.au

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